What personas do
Each persona represents a distinct customer segment. J-Horizon uses persona data to analyze whether AI search engine responses align with the needs, goals, and search behavior of your target audiences. This surfaces insights that a single, generic analysis would miss.Persona fields
Each persona card contains the following fields:| Field | Description |
|---|---|
| Demographics | Age range, role, location, or other demographic attributes of this segment. |
| Motivations | What drives this customer segment to search for solutions like yours. |
| Pain Points | The problems or frustrations this segment experiences. |
| Goals | What this customer segment is trying to achieve. |
| Search Behavior | How this segment searches for information — platforms used, query styles, frequency. |
Create a persona
Fill in the persona details
Complete each field with information about this customer segment. Be specific — the more detailed your persona data, the more targeted your visibility analysis becomes.
Edit or delete a persona
To edit a persona, select it from the Personas tab, update the fields, and save your changes. To delete a persona, open the persona card and click Delete.Best practices
- Define at least 2-3 personas that represent your primary customer segments
- Base personas on real customer data rather than assumptions
- Review personas quarterly as your target audience evolves
- Use the Persona filter on the dashboard to see how each segment experiences your brand differently
Related pages
- Brand messaging — Define pain points on the Messaging tab (same settings page)
- Filters and tools — Use persona filters on the dashboard
- Brand profile — Edit your brand details, keywords, and variations