Skip to main content
The Competitors tab provides a side-by-side comparison of your brand and all tracked competitors in a single sortable table. Competitors tab showing sortable comparison table

Reading the comparison table

Switch to the Competitors tab on the dashboard to view the following columns:

Sorting results

Click any column header to sort the table in ascending order. Click the same header again to switch to descending order. This lets you quickly identify which competitor leads in a specific metric. Competitor comparison with sorted columns

Adding competitors

The table includes all competitors configured in your organization settings. To add or manage competitors, go to Competitive intelligence or Add competitors directly.
Changes to your competitor list take effect on the next analysis run. Newly added competitors do not appear retroactively in historical data.