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Organization groups let you organize related brands into logical collections. Groups are useful for agencies managing multiple client brands, enterprises with regional variations, or any company that needs to categorize its organizations. Groups are purely organizational — they do not affect analysis data, tracked prompts, or any other platform functionality. Navigate to Groups in the platform navigation at /product/groups.

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When to use groups

  • Agencies: Group organizations by client or account team
  • Multi-brand companies: Group organizations by business unit or product line
  • Regional teams: Group organizations by market or geography

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Create a group

1

Open the Groups page

Navigate to /product/groups from the platform navigation. If no groups exist, you see an empty state with a prompt to create your first group.
2

Create a new group

Click Create Group. Enter a name for the group that describes the collection (e.g., “EMEA Brands”, “Client: Acme Corp”).
3

Add organizations to the group

Select the organizations you want to include in this group. You can add or remove organizations from a group at any time.

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Manage groups

From the Groups page, you can:
  • Rename a group by editing the group name
  • Add or remove organizations from any group
  • Delete a group — this removes the grouping only; the organizations themselves are not affected
An organization can belong to multiple groups. Removing an organization from a group does not delete it or affect its data.