Brand launch monitoring
Goal: Establish a visibility baseline for a new brand and track growth over time.1
Create an organization
Walk through the onboarding wizard with your brand name, website, industry, and target market.
2
Configure your brand profile
Complete your brand profile with keywords, value proposition, and USP. Add customer personas to analyze visibility from your target audience’s perspective.
3
Add tracked prompts
Start with 10-15 prompts covering your core product categories and branded queries. Use suggested prompts to identify queries you may have missed.
4
Run your first analysis
After the initial analysis completes, review the dashboard to establish your baseline visibility score, brand ranking, and sentiment.
5
Track weekly changes
Use the week filter on the dashboard to compare each analysis run against your baseline. Look for visibility score trends and ranking changes.
Competitive displacement
Goal: Identify where competitors outperform you in AI responses and take action to close the gap.1
Add competitors
Add 3-5 direct competitors from the competitors page. Include your primary rivals and at least one industry leader as a benchmark.
2
Review the competitor comparison
Open the Competitors tab on the dashboard. Sort by each metric to see where competitors lead.
3
Analyze competitor profiles
Go to Competitor profiles to review each competitor’s AI-generated positioning and strengths. Compare these against your own brand profile.
4
Identify gaps
Look for metrics where competitors consistently outperform you — citation rate, sentiment, or presence on specific platforms. Use the Matrix Explorer to pinpoint which AI models favor competitors.
5
Adjust your strategy
Update your brand profile to better reflect your strengths. Add tracked prompts in areas where competitors rank higher. Strengthen the web content that AI platforms cite for those topics.
Content strategy alignment
Goal: Use citation data to understand which content assets drive AI visibility and optimize accordingly.1
Open the Citations tab
Navigate to the Citations tab on your dashboard.
2
Identify top citation sources
Review which domains AI platforms cite most when discussing your brand. Note whether these are your own properties, third-party review sites, or competitor domains.
3
Assess citation sentiment
Check the sentiment column to see whether cited sources represent your brand positively or negatively.
4
Prioritize content improvements
For positively-cited domains you control, expand and update that content. For negatively-cited sources, develop content that addresses the concerns raised. For third-party sites, consider outreach to improve coverage.
Multi-market monitoring
Goal: Track brand visibility across different geographic markets and AI platforms.1
Configure your target market
Set the country and target language for your organization. Create separate organizations for each market if you need independent tracking.
2
Select AI models
Choose the AI platforms most relevant to each market. Different platforms may have different penetration rates by region.
3
Review the GEO Score
On the dashboard overview, check the GEO Score donut chart to see how your brand performs across markets.
4
Compare platform presence
Use the Brand Presence Rate chart to identify which AI platforms mention your brand most in each market.
Stakeholder reporting
Goal: Share AI visibility insights with executives, clients, or external partners who do not have platform access.1
Create an external report
Go to External Share and create a new report for the analysis period you want to share.
2
Configure report settings
Name the report, select the analysis weeks to include, and choose whether to enable the LIVE toggle for automatic updates.
3
Generate an AI summary
Click Generate AI Summary to create a written overview that highlights key metrics and trends. This gives stakeholders context without requiring them to interpret charts.
4
Add team notes
Add internal notes with context or action items that are visible only to your team, not external viewers.
5
Share the link
Copy the unique report URL and send it to your stakeholders. Monitor the Viewers tab to track engagement.
Prompt portfolio optimization
Goal: Build a comprehensive set of tracked prompts that covers all relevant queries for your brand.1
Start with core prompts
Add prompts covering your main product categories, branded queries, and competitive comparisons.
2
Review the semantic map
Switch to the Semantic Map view on the tracked prompts page. Look for dense clusters (potential redundancy) and empty areas (coverage gaps).
3
Browse suggested prompts
Open the Suggested tab to browse AI-recommended prompts. Prioritize suggestions that fill gaps identified in the semantic map.
4
Diversify by intent and theme
Use the Theme and Intent filters to verify you have prompts across different categories — how-to, comparison, review, pricing, and feature queries.
5
Exclude underperforming prompts
After several analysis runs, review prompt performance on the Prompts tab. Exclude prompts that consistently show low mention rates and replace them with higher-value alternatives.
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