Visibility score
The visibility score is the primary metric in J-Horizon. It measures how prominently your brand appears in AI-generated responses across all your tracked prompts and selected AI search engines.- Where to find it: Dashboard KPI cards on the overview tab.
- How to interpret it: A higher visibility score means your brand appears more frequently and more prominently in AI responses. For example, a visibility score of 72 that rises to 78 the following week indicates your brand is gaining more prominence in AI-generated results. Track this metric week over week to identify trends.
- What influences it: The number and relevance of tracked prompts, the quality and depth of your brand profile, and how frequently AI platforms encounter your brand’s content across the web.
- How to improve it: Expand your tracked prompts to cover more relevant queries, complete your brand profile with detailed keywords and descriptions, and strengthen the web content that AI platforms cite.
Brand ranking
Your brand’s position relative to competitors based on overall AI visibility.- Where to find it: Dashboard KPI cards and the Brand Rankings table.
- How to interpret it: A lower number indicates a better ranking. If your brand ranks 1st, you have the highest AI visibility among your tracked competitors for your set of prompts.
- What influences it: Your visibility score relative to competitors. Rankings shift when your visibility improves or competitors gain ground.
- How to improve it: Focus on increasing your visibility score. Review the competitor comparison to identify which metrics competitors outperform you on and address those areas.
Market share
The percentage of AI mentions in your industry or category that reference your brand versus competitors.- Where to find it: Dashboard KPI cards and the competitor comparison table.
- How to interpret it: A market share of 25% means one in four AI-generated mentions in your competitive set references your brand. Compare this against competitors to understand your relative share of AI voice.
- What influences it: How often AI platforms mention your brand versus competitors for the same prompts. Adding more competitors to tracking can shift your relative share.
- How to improve it: Ensure your brand profile accurately represents your offerings. Review which prompts drive the most mentions and expand coverage in underperforming themes.
Citation rate
How frequently AI search engines cite sources related to your brand when answering queries.- Where to find it: Dashboard KPI cards and the citations tab.
- How to interpret it: A higher citation rate means AI platforms are referencing your brand’s web properties more often. For example, a citation rate of 45% means nearly half of AI responses that mention your brand also include a link or reference to one of your web properties.
- What influences it: The quality, authority, and accessibility of your web content. AI platforms cite sources they consider reliable and relevant.
- How to improve it: Review the Citations tab to identify which domains are cited most. Strengthen content on high-authority domains and ensure your brand’s web properties are well-structured and crawlable.
Sentiment score
An aggregate measure of how positively or negatively AI platforms describe your brand in their responses.- Where to find it: Dashboard KPI cards and the sentiment tab.
- How to interpret it: Sentiment is classified at the text-chunk level as positive, negative, or neutral. The aggregate score reflects the overall tone across all responses. A declining sentiment score may indicate that AI platforms are surfacing negative content about your brand.
- What influences it: The tone of web content that AI platforms reference when discussing your brand. Negative reviews, complaints, or unfavorable comparisons can lower sentiment.
- How to improve it: Review the Sentiment tab to identify specific negative text chunks. Address the underlying content issues — for example, respond to negative reviews or improve product pages that AI platforms are citing.
GEO Score
A geographic performance metric that measures your brand’s visibility across different markets and regions.- Where to find it: Dashboard overview tab, displayed as a donut chart.
- How to interpret it: The GEO Score breaks down your visibility by geographic market. Use it to identify regions where your brand has strong AI presence and regions where you may need to improve your digital footprint.
- What influences it: Your brand’s digital presence in specific geographic markets. AI platforms may have different training data and content sources for different regions.
- How to improve it: Identify underperforming regions in the GEO Score donut chart on the dashboard. Ensure your brand has localized content and strong web presence in target markets.
Brand presence rate
A per-platform breakdown showing how often your brand appears across each AI search engine.- Where to find it: Dashboard overview tab, displayed as a bar chart.
- How to interpret it: Each bar represents an AI platform (ChatGPT, Claude, Gemini, Perplexity, etc.). Compare bars to see which platforms mention your brand most frequently. A low presence rate on a specific platform may indicate an opportunity to improve your content strategy for that engine.
- What influences it: How well your brand’s content aligns with each AI platform’s knowledge base. Different platforms may surface your brand more or less depending on their training data and sources.
- How to improve it: Focus on platforms with low presence rates. Review which AI models are selected and ensure your brand profile keywords match the queries those platforms handle best.
Mention rate
A per-prompt metric showing how frequently your brand is mentioned for a specific tracked prompt.- Where to find it: The Prompts tab, listed alongside each tracked prompt.
- How to interpret it: A mention rate of 80% for a prompt means your brand appeared in 8 out of 10 AI responses for that query. Use this to identify which prompts drive the most brand visibility and which ones need attention.
- What influences it: How relevant your brand is to the specific query. Prompts closely aligned with your products, services, and keywords tend to produce higher mention rates.
- How to improve it: For prompts with low mention rates, review whether your brand profile and pain points adequately cover the topic. Consider adjusting your tracked prompts to better match your brand’s strengths.
Estimated AI traffic
Estimated referral traffic volume from AI platforms to your brand, broken down by source AI engine.- Where to find it: Dashboard overview tab, displayed as a chart.
- How to interpret it: Higher values indicate more users are likely being directed to your brand through AI-generated responses. For example, if ChatGPT shows the highest estimated traffic, that platform is driving the most referral activity to your brand.
- What influences it: Your brand’s visibility and citation rate on each AI platform. Platforms that mention and cite your brand frequently tend to generate more referral traffic.
- How to improve it: Focus on increasing your brand presence rate and citation rate on platforms that show low estimated traffic. Ensure your website and content are well-optimized for AI crawling.
Brand sentiment positioning
A scatter plot visualization that maps brands across sentiment dimensions.- Where to find it: Dashboard overview tab, displayed as a scatter plot.
- How to interpret it: Each dot represents a brand. The horizontal axis represents one sentiment dimension and the vertical axis represents another. Brands in the upper-right region generally have more favorable AI perception. Look for where your brand clusters relative to competitors — proximity indicates similar positioning in AI-generated content.
- What influences it: The overall tone and framing of AI-generated responses about your brand compared to competitors.
- How to improve it: Address the content and sources that drive negative sentiment (see the Sentiment tab). Strengthen positive content assets and relationships with favorably-citing sources.
Related pages
- Brand overview — see all metrics in context
- Competitor comparison — compare metrics across brands