> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.tryjhorizon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> Definitions for key terms used throughout the J-Horizon platform.

<AccordionGroup>
  <Accordion title="AI search engine">
    A generative AI platform that responds to prompts with synthesized answers (e.g., ChatGPT, Claude, Gemini, Perplexity). J-Horizon monitors how brands appear in these AI-generated responses.
  </Accordion>

  <Accordion title="Analysis run">
    A scheduled execution where J-Horizon queries AI search engines with your tracked prompts and collects visibility, sentiment, citation, and ranking data. Runs are organized by week.
  </Accordion>

  <Accordion title="Brand">
    The entity being monitored across AI search engines. Each organization in J-Horizon represents one brand.
  </Accordion>

  <Accordion title="Brand Presence Rate">
    The frequency at which your brand appears in responses from a specific AI platform. Displayed as a bar chart on the dashboard overview tab, with one bar per platform (ChatGPT, Claude, Gemini, Perplexity, etc.).
  </Accordion>

  <Accordion title="Brand Sentiment Positioning">
    A scatter plot on the dashboard overview tab where each dot represents a brand. The axes plot sentiment dimensions, with higher positions indicating more positive AI perception. Shows where your brand clusters relative to competitors.
  </Accordion>

  <Accordion title="Brand Variation">
    An alternate spelling, abbreviation, or domain associated with your brand. Configure variations in your brand profile so J-Horizon recognizes mentions even when AI platforms use different names (e.g., 'TechFlow' vs. 'Tech Flow').
  </Accordion>

  <Accordion title="Capacity Limit">
    The maximum number of tracked prompts your organization can monitor, determined by your plan. The capacity bar on the tracked prompts page shows current usage relative to the limit.
  </Accordion>

  <Accordion title="Citation">
    A source (website or domain) that an AI search engine references when generating a response about your brand or industry. The citations tab shows which sources influence AI descriptions of your brand.
  </Accordion>

  <Accordion title="Citation Rate">
    How frequently AI search engines cite web sources when mentioning your brand. Displayed as a KPI card on the dashboard and detailed in the Citations tab.
  </Accordion>

  <Accordion title="Company">
    The top-level entity in J-Horizon. A company contains organizations, team members, prompt templates, and platform settings.
  </Accordion>

  <Accordion title="Dashboard">
    The brand overview page showing KPIs, charts, and analysis tabs for an organization.
  </Accordion>

  <Accordion title="Custom Configuration Active">
    A banner displayed in the Models tab of organization settings indicating that your AI model selection differs from the platform defaults. This means only your selected models are used during analysis runs.
  </Accordion>

  <Accordion title="External Share Report">
    A report with a unique shareable URL for stakeholders outside your J-Horizon team. Reports can be live-updating or static snapshots, include AI-generated summaries, and track view counts.
  </Accordion>

  <Accordion title="Estimated AI Traffic">
    Estimated referral traffic volume from AI platforms to your brand. Displayed as a chart on the dashboard overview tab, broken down by source platform. Higher values indicate more users are likely being directed to your brand through AI-generated responses.
  </Accordion>

  <Accordion title="GEO Score">
    A geographic performance metric showing how your brand appears across different markets.
  </Accordion>

  <Accordion title="AI Summary">
    An AI-generated executive summary included in external share reports. Provides a concise overview of the report's key findings for stakeholders who may not explore the full data.
  </Accordion>

  <Accordion title="Intent">
    The purpose behind a search query — for example, comparison, how-to, review, or pricing. Intent is one of the filter dimensions on the tracked prompts page.
  </Accordion>

  <Accordion title="LIVE toggle">
    A setting on external share reports that controls whether the report displays real-time data from the latest analysis run or a static snapshot from when the report was last saved.
  </Accordion>

  <Accordion title="Market share">
    The percentage of AI-generated mentions that reference your brand compared to competitors in the same space.
  </Accordion>

  <Accordion title="Matrix Explorer">
    A heatmap visualization on the dashboard overview tab. Displays performance across configurable dimensions — typically AI models versus brands — with color intensity indicating metric values.
  </Accordion>

  <Accordion title="Mention Rate">
    A per-prompt metric showing how frequently your brand is mentioned in AI responses for a specific tracked prompt. Displayed on the Prompts tab alongside each prompt.
  </Accordion>

  <Accordion title="Organization">
    A brand being tracked in J-Horizon. Each organization has its own dashboard, tracked prompts, competitors, and settings. A company can have multiple organizations.
  </Accordion>

  <Accordion title="Organization Group">
    A user-created grouping of related organizations. Groups help organize brands by region, business unit, or client. They are purely organizational and do not affect analysis data.
  </Accordion>

  <Accordion title="Persona">
    A customer segment defined in organization settings. Personas represent different audience types (e.g., "Budget-conscious parent", "Tech-savvy professional"). J-Horizon uses personas to analyze AI visibility from different audience perspectives.
  </Accordion>

  <Accordion title="Prompt Template">
    A reusable question saved at the company level. Team members access templates in AI chat by typing `/`. Templates can be organized by category and configured with availability and access settings.
  </Accordion>

  <Accordion title="Semantic Map">
    A two-dimensional visualization that plots tracked prompts by semantic similarity. Prompts about similar topics cluster together. Used to identify coverage gaps and redundant prompts.
  </Accordion>

  <Accordion title="Sentiment">
    The tone and perception expressed about your brand in AI-generated responses. Measured at the text-chunk level as positive, negative, or neutral.
  </Accordion>

  <Accordion title="Team Notes">
    Internal-only notes on external share reports that are visible to your J-Horizon team but hidden from external viewers. Use them to add context, assign follow-ups, or document decisions related to the report.
  </Accordion>

  <Accordion title="Team member">
    A person with access to the J-Horizon platform within your company. Team members have roles (Admin or User) that determine their permissions.
  </Accordion>

  <Accordion title="Theme">
    A topic category assigned to tracked prompts — for example, How-To Guides, Pricing & Deals, Comparisons, Reviews & Opinions. Themes are used as a filter dimension on the dashboard and tracked prompts page.
  </Accordion>

  <Accordion title="Tracked prompt">
    A specific search query that J-Horizon monitors across AI search engines (e.g., "best hotel in Rome"). Tracked prompts are analyzed weekly to measure your brand's visibility in AI responses.
  </Accordion>

  <Accordion title="Visibility score">
    An overall metric representing how prominently your brand appears across AI search engine responses for your tracked prompts.
  </Accordion>
</AccordionGroup>

## Explore the platform

* [Dashboard](/dashboard/overview) — brand visibility analytics
* [AI chat](/ai-chat/overview) — ask questions about your brand
* [Tracked prompts](/tracked-prompts/overview) — monitor AI search queries
* [Organizations](/organizations/overview) — manage your brands