> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.tryjhorizon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer personas

> Define customer segments so J-Horizon can analyze AI visibility through different audience lenses.

Customer personas tell J-Horizon who your brand serves. When personas are defined, J-Horizon evaluates AI search engine responses through the lens of each customer segment, giving you a more nuanced view of how different audiences experience your brand in AI-generated results.

Navigate to your organization's **Settings** and select the **Personas** tab.

<img src="https://mintcdn.com/jhorizon-801c7495/FqtixOqKrnj-ltr8/images/organizations/settings-personas.png?fit=max&auto=format&n=FqtixOqKrnj-ltr8&q=85&s=6d2acafc5b363b42a1da3498c0299fb9" alt="Personas tab showing customer persona cards with demographic and behavioral details" width="1280" height="720" data-path="images/organizations/settings-personas.png" />

## What personas do

Each persona represents a distinct customer segment. J-Horizon uses persona data to analyze whether AI search engine responses align with the needs, goals, and search behavior of your target audiences. This surfaces insights that a single, generic analysis would miss.

## Persona fields

Each persona card contains the following fields:

| Field               | Description                                                                          |
| ------------------- | ------------------------------------------------------------------------------------ |
| **Demographics**    | Age range, role, location, or other demographic attributes of this segment.          |
| **Motivations**     | What drives this customer segment to search for solutions like yours.                |
| **Pain Points**     | The problems or frustrations this segment experiences.                               |
| **Goals**           | What this customer segment is trying to achieve.                                     |
| **Search Behavior** | How this segment searches for information — platforms used, query styles, frequency. |

## Create a persona

<Steps>
  <Step title="Open the Personas tab">
    Navigate to your organization's **Settings** and select the **Personas** tab.
  </Step>

  <Step title="Add a new persona">
    Click **Add Persona**. A new persona card appears with empty fields.
  </Step>

  <Step title="Fill in the persona details">
    Complete each field with information about this customer segment. Be specific — the more detailed your persona data, the more targeted your visibility analysis becomes.
  </Step>

  <Step title="Save the persona">
    Click **Save** to store the persona. It takes effect on the next analysis run.
  </Step>
</Steps>

## Edit or delete a persona

To edit a persona, select it from the **Personas** tab, update the fields, and save your changes. To delete a persona, open the persona card and click **Delete**.

## Best practices

* Define at least 2-3 personas that represent your primary customer segments
* Base personas on real customer data rather than assumptions
* Review personas quarterly as your target audience evolves
* Use the [Persona filter](/dashboard/filters-and-tools) on the dashboard to see how each segment experiences your brand differently

## Related pages

* [Brand messaging](/organizations/messaging) — Define pain points on the Messaging tab (same settings page)
* [Filters and tools](/dashboard/filters-and-tools) — Use persona filters on the dashboard
* [Brand profile](/organizations/brand-profile) — Edit your brand details, keywords, and variations