> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.tryjhorizon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand messaging

> Define the core pain points your brand solves so J-Horizon can evaluate whether AI search engines accurately represent your value.

The Messaging tab in your organization settings defines the problems your brand solves. J-Horizon uses these pain points to evaluate whether AI search engines accurately convey your brand's value when generating responses.

Navigate to your organization's **Settings** and select the **Messaging** tab.

## What pain points do

Pain points describe the problems your customers face that your brand addresses. During each analysis run, J-Horizon checks whether AI search engine responses mention or address these problems when discussing your brand.

If AI platforms describe your brand without referencing the problems you solve, this appears as a gap in your visibility analysis. Well-defined pain points lead to more targeted analysis results.

## Configure pain points

You can configure 3 to 5 pain points per organization. Each pain point has a 300-character limit.

<Steps>
  <Step title="Open the Messaging tab">
    Navigate to your organization's **Settings** and select the **Messaging** tab.
  </Step>

  <Step title="Add or edit pain points">
    Enter each pain point in its own field. Write from your customer's perspective — describe the problem they experience, not the solution your brand provides.
  </Step>

  <Step title="Save changes">
    Click **Save** to store your pain points. Changes take effect on the next analysis run.
  </Step>
</Steps>

## Writing effective pain points

Write pain points from your customer's perspective, not your brand's.

| Instead of this                  | Write this                                                              |
| -------------------------------- | ----------------------------------------------------------------------- |
| "We provide AI monitoring tools" | "Struggling to track brand mentions across fragmented AI platforms"     |
| "We offer competitive analysis"  | "Unable to measure ROI of AI visibility efforts"                        |
| "We have reporting features"     | "No way to show stakeholders how AI search engines represent our brand" |

<Tip>
  Aim for specific, measurable problems rather than vague frustrations. The more precise your pain points, the more useful the analysis gaps J-Horizon identifies.
</Tip>

## Related pages

* [Customer personas](/organizations/personas) — define customer segments for audience-specific analysis
* [Brand profile](/organizations/brand-profile) — edit your brand details, keywords, and variations
* [Platform limits](/reference/limits) — character limits for pain points and other fields