> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.tryjhorizon.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Use cases

> Common scenarios for using J-Horizon to monitor and improve your brand's AI visibility.

These scenarios illustrate how teams use J-Horizon to achieve specific goals. Each includes the setup steps, platform features involved, and expected outcome.

## Brand launch monitoring

**Goal:** Establish a visibility baseline for a new brand and track growth over time.

<Steps>
  <Step title="Create an organization">
    Walk through the [onboarding wizard](/organizations/create-organization) with your brand name, website, industry, and target market.
  </Step>

  <Step title="Configure your brand profile">
    Complete your [brand profile](/organizations/brand-profile) with keywords, value proposition, and USP. Add [customer personas](/organizations/personas) to analyze visibility from your target audience's perspective.
  </Step>

  <Step title="Add tracked prompts">
    Start with 10-15 prompts covering your core product categories and branded queries. Use [suggested prompts](/tracked-prompts/suggested-prompts) to identify queries you may have missed.
  </Step>

  <Step title="Run your first analysis">
    After the initial analysis completes, review the [dashboard](/dashboard/overview) to establish your baseline visibility score, brand ranking, and sentiment.
  </Step>

  <Step title="Track weekly changes">
    Use the week filter on the dashboard to compare each analysis run against your baseline. Look for visibility score trends and ranking changes.
  </Step>
</Steps>

**Outcome:** A data-driven view of your brand's AI presence from day one, with weekly trend tracking to measure growth.

***

## Competitive displacement

**Goal:** Identify where competitors outperform you in AI responses and take action to close the gap.

<Steps>
  <Step title="Add competitors">
    Add 3-5 direct competitors from the [competitors page](/competitive-intelligence/add-competitors). Include your primary rivals and at least one industry leader as a benchmark.
  </Step>

  <Step title="Review the competitor comparison">
    Open the [Competitors tab](/dashboard/competitors) on the dashboard. Sort by each metric to see where competitors lead.
  </Step>

  <Step title="Analyze competitor profiles">
    Go to [Competitor profiles](/competitive-intelligence/overview) to review each competitor's AI-generated positioning and strengths. Compare these against your own brand profile.
  </Step>

  <Step title="Identify gaps">
    Look for metrics where competitors consistently outperform you — citation rate, sentiment, or presence on specific platforms. Use the [Matrix Explorer](/dashboard/overview) to pinpoint which AI models favor competitors.
  </Step>

  <Step title="Adjust your strategy">
    Update your [brand profile](/organizations/brand-profile) to better reflect your strengths. Add tracked prompts in areas where competitors rank higher. Strengthen the web content that AI platforms cite for those topics.
  </Step>
</Steps>

**Outcome:** A targeted action plan based on data showing exactly where and why competitors outrank you in AI responses.

***

## Content strategy alignment

**Goal:** Use citation data to understand which content assets drive AI visibility and optimize accordingly.

<Steps>
  <Step title="Open the Citations tab">
    Navigate to the [Citations tab](/dashboard/citations) on your dashboard.
  </Step>

  <Step title="Identify top citation sources">
    Review which domains AI platforms cite most when discussing your brand. Note whether these are your own properties, third-party review sites, or competitor domains.
  </Step>

  <Step title="Assess citation sentiment">
    Check the sentiment column to see whether cited sources represent your brand positively or negatively.
  </Step>

  <Step title="Prioritize content improvements">
    For positively-cited domains you control, expand and update that content. For negatively-cited sources, develop content that addresses the concerns raised. For third-party sites, consider outreach to improve coverage.
  </Step>
</Steps>

**Outcome:** A content strategy informed by the actual sources AI platforms use when describing your brand.

***

## Multi-market monitoring

**Goal:** Track brand visibility across different geographic markets and AI platforms.

<Steps>
  <Step title="Configure your target market">
    Set the country and [target language](/organizations/brand-profile) for your organization. Create separate organizations for each market if you need independent tracking.
  </Step>

  <Step title="Select AI models">
    Choose the [AI platforms](/organizations/ai-models) most relevant to each market. Different platforms may have different penetration rates by region.
  </Step>

  <Step title="Review the GEO Score">
    On the [dashboard overview](/dashboard/overview), check the GEO Score donut chart to see how your brand performs across markets.
  </Step>

  <Step title="Compare platform presence">
    Use the Brand Presence Rate chart to identify which AI platforms mention your brand most in each market.
  </Step>
</Steps>

**Outcome:** A regional view of AI visibility, helping you identify which markets need attention and which platforms to prioritize.

***

## Stakeholder reporting

**Goal:** Share AI visibility insights with executives, clients, or external partners who do not have platform access.

<Steps>
  <Step title="Create an external report">
    Go to [External Share](/sharing/external-reports) and create a new report for the analysis period you want to share.
  </Step>

  <Step title="Configure report settings">
    Name the report, select the analysis weeks to include, and choose whether to enable the LIVE toggle for automatic updates.
  </Step>

  <Step title="Generate an AI summary">
    Click **Generate AI Summary** to create a written overview that highlights key metrics and trends. This gives stakeholders context without requiring them to interpret charts.
  </Step>

  <Step title="Add team notes">
    Add internal notes with context or action items that are visible only to your team, not external viewers.
  </Step>

  <Step title="Share the link">
    Copy the unique report URL and send it to your stakeholders. Monitor the Viewers tab to track engagement.
  </Step>
</Steps>

**Outcome:** Stakeholders receive a clear, self-contained view of your brand's AI visibility without needing a J-Horizon account.

***

## Prompt portfolio optimization

**Goal:** Build a comprehensive set of tracked prompts that covers all relevant queries for your brand.

<Steps>
  <Step title="Start with core prompts">
    Add prompts covering your main product categories, branded queries, and competitive comparisons.
  </Step>

  <Step title="Review the semantic map">
    Switch to the [Semantic Map view](/tracked-prompts/overview) on the tracked prompts page. Look for dense clusters (potential redundancy) and empty areas (coverage gaps).
  </Step>

  <Step title="Browse suggested prompts">
    Open the [Suggested tab](/tracked-prompts/suggested-prompts) to browse AI-recommended prompts. Prioritize suggestions that fill gaps identified in the semantic map.
  </Step>

  <Step title="Diversify by intent and theme">
    Use the Theme and Intent filters to verify you have prompts across different categories — how-to, comparison, review, pricing, and feature queries.
  </Step>

  <Step title="Exclude underperforming prompts">
    After several analysis runs, review prompt performance on the [Prompts tab](/dashboard/prompts). Exclude prompts that consistently show low mention rates and replace them with higher-value alternatives.
  </Step>
</Steps>

**Outcome:** A well-balanced prompt portfolio that maximizes visibility coverage within your capacity limit.

## Related pages

<CardGroup cols={2}>
  <Card title="Quick start" icon="rocket" href="/getting-started/quick-start">
    Get started with J-Horizon in 15 minutes.
  </Card>

  <Card title="Platform limits" icon="gauge" href="/reference/limits">
    Understand capacity limits for your plan.
  </Card>
</CardGroup>